So, what is Stylio?Imagine if there was a Vogue Magazine for every city on Earth, curated in real-time, not by editors, but by everyone. That's Stylio.Tap into a live stream of real people sharing their style, from the sidewalks of New York and Tokyo to the hidden boutiques of Paris and Milan. All this supercharged by AI.See what your friends are wearing today, share a picture of your outfit, explore trends by cities and occasions, and connect with brands like never before.Register with your email to receive an invitation to join!
What is Stylio?
Stylio is an iOS mobile app for style-sharing and discovery. It enables you to tag & explore looks by cities, occasions, and brands.How do I get on Stylio?
Fill out the registration form on our homepage to receive an invitation to join.Can my fashion brand join Stylio?
Yes! Brands can join Stylio Brand Program here.
If you are an independent brand with a limited budget, you might qualify for free membership. Separate terms apply. Inquire at [email protected].Can I join as a creator?
Yes! Once you've created your profile on Stylio, you will receive additional instructions about partnership opportunities.More Questions?
Let us know at [email protected].
Welcome!
We will reach out to you with the instructions to join.
Terms of Service
PLEASE READ THESE TERMS OF SERVICE CAREFULLY.Effective Date: December 8, 2024By accessing or using the Stylio website, mobile applications (iOS and Android), or any related services (collectively, the "Services"), you agree to be bound by these Terms of Service. If you do not agree, please do not use the Services.1. Agreement:These Terms of Service ("Terms") constitute a legally binding agreement between you ("you," "user") and Stylio, Inc. ("Stylio," "we," "us," "our") governing your use of the Services. You affirm that you are at least 13 years of age and the minimum age of digital consent in your jurisdiction. If you are between 13 and the age of majority in your jurisdiction, your legal guardian must review and agree to these Terms. These Terms incorporate our Privacy Policy.2. Change of Terms:We may modify these Terms at any time. Modifications will be effective upon posting to the Services. Your continued use after posting constitutes acceptance of the modified Terms. We will notify you of material changes.3. Services:Stylio provides a fashion-focused social platform where users can share content, connect with others, and interact with brands. The Services include AI-powered features such as personalized recommendations. You agree to use the Services only for lawful purposes and in compliance with these Terms. Stylio is a human-first platform. It is strictly forbidden to post fully AI-generated content representing people or avatars. You may use photo editing or beautifying tools, but content featuring AI-generated individuals is not allowed.4. Account Creation and Security:You may need to create an account to access certain features. You are responsible for maintaining the confidentiality of your account credentials and for all activity under your account. You agree to provide accurate and complete information and to notify us immediately of any unauthorized access.5. User Content:Ownership: You retain ownership of your content (photos, text, etc.). However, you grant Stylio the rights described below.
License: You grant Stylio a perpetual, non-exclusive, transferable, royalty-free, sublicensable, worldwide license to use, host, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, perform, and display your content in connection with providing and operating the Services, including, but not limited to, use within AI features, for marketing purposes, and for improving our platform.
Responsibility: You are solely responsible for the content you post and its legality. Stylio does not endorse user content and is not liable for its accuracy or integrity.
Removal: Stylio reserves the right to remove user content for any reason, including content that violates these Terms or if we believe the city, occasion, or brand tags are inaccurate, if the content violates our community guidelines, or if the content is suspected to be AI-generated. If we determine that you have consistently attempted to mislead the system, violate our Terms of Service, or post AI-generated content, we reserve the right to suspend or terminate your account.6. Brand Partnerships:Stylio may use your public content to facilitate potential partnerships with brands. You will be notified of any brand partnership requests and have the option to accept or decline. Separate terms will govern any such partnerships. If your profile is private, your content will not be shown to brands unless you have over 1,000 followers.7. Rules of Conduct:You agree not to:• Post objectionable, illegal, or harmful content.
• Defame, harass, or abuse others.
• Impersonate or misrepresent your affiliation with any person or entity.
• Upload viruses or malware.
• Violate intellectual property or other rights of any party.
• Interfere with the operation of the Services.
• Attempt to gain unauthorized access to the Services or other users' accounts.
We may take action, including account termination, for violations of these Terms or our Community Guidelines, which we may publish separately.8. Ownership; Proprietary Rights:The Services and all related intellectual property are owned by Stylio or its licensors and are protected by copyright and other laws. You may not copy, modify, distribute, or create derivative works without our express written consent.9. Disclaimer of Warranties:THE SERVICES ARE PROVIDED "AS IS" WITHOUT ANY WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT. STYLIO DOES NOT GUARANTEE THE ACCURACY, COMPLETENESS, OR RELIABILITY OF THE SERVICES OR ANY CONTENT THEREIN.10. Limitation of Liability:TO THE MAXIMUM EXTENT PERMITTED BY LAW, STYLIO SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING LOST PROFITS OR LOST DATA, ARISING FROM YOUR USE OF THE SERVICES. STYLIO'S TOTAL LIABILITY SHALL NOT EXCEED THE GREATER OF (A) THE AMOUNT YOU PAID TO STYLIO IN THE THREE MONTHS PRECEDING THE CLAIM, OR (B) $2500.11. Indemnification:You agree to indemnify and hold harmless Stylio from any claims, damages, or expenses arising from your use of the Services, your violation of these Terms, or your infringement of any third-party rights.12. Termination:These Terms may be terminated by Stylio at any time with or without cause. You may terminate by ceasing use of the Services.13. Governing Law; Dispute Resolution:This Agreement shall be governed by and construed in accordance with the laws of the State of Delaware, without regard to its conflict of laws principles. Any legal action or proceeding arising under or relating to this Agreement shall be brought exclusively in the state or federal courts located in Wilmington, Delaware. The parties hereby consent to the exclusive jurisdiction and venue of such courts and waive any objection based on inconvenient forum.14. Entire Agreement:These Terms constitute the entire agreement between you and Stylio regarding the Services and supersede all prior agreements or understandings.15. Severability:If any provision of these Terms is held invalid or unenforceable, the remaining provisions shall remain in full force and effect.16. Contact Us:[email protected]
Privacy Policy
Effective Date: December 8, 2024This Privacy Policy describes how Stylio, Inc. ("Stylio," "we," "us," or "our") collects, uses, and shares information when you use our fashion-focused social platform. Users interact with the platform primarily through our iOS mobile application (the "App"). Brands access a separate web application (the "Brand Control Center") to manage their presence on Stylio. Other related services may be provided (collectively, the "Services"). By using the Services, you agree to this Privacy Policy.1. Information We Collect• Personal Information: Information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you. This may include:
• Contact Information: Your name, email address (collected from both users and brands during registration).
• Profile Information: Username, profile picture, bio, and other information you choose to share on your profile (for users).
• Location Information: The city you tag in your posts (as required by Stylio's functionality). We may also collect your precise geolocation information if you choose to use features that require it, such as exploring location-specific boutiques, creators, brands, or fashion events.
• Device Identifiers: Unique identifiers associated with your device, including advertising identifiers like IDFA (for iOS) and AAID (for Android).
• Inferences: We may create inferences about your style preferences, characteristics, and shopping habits based on your interactions with the Services (primarily for users). We may create inferences about the style preferences, characteristics, and shopping habits of users in specific locations for brands.
• Other Information: Information that, by itself, does not identify you, such as:
• Browser Type and Operating System: Information about the software you use to access the Services (more relevant for brands using the web app).
• Device Information: Device model, screen resolution, and other technical specifications.
• Usage Data: How you interact with the Services, including features used, content viewed, pages visited, timestamps, and interactions with other users and brands.
• Content You Post: When you use the Services, you will post photos, add style details (e.g., descriptions), tag the occasion, tag the city you are in, and tag brands featured in your posts ("User Content"). You retain ownership of your User Content, but you grant Stylio certain rights to use it as described in Section 3 below and in our Terms of Service.2. How We Collect InformationInformation You Provide Directly:
• When you create an account (user or brand).
• When you post User Content (users).
• When you communicate with us (e.g., for customer support).
• When you participate in surveys, contests, or promotions.
• When brands register for the Stylio Brand Program.Information Collected Automatically:
• Device Information: As described in Section 1.
• Usage Data: As described in Section 1.
• Location Information: We collect the city you tag in your posts. We may also collect your precise geolocation with your permission when you use location-based features.
• Log Files: Our servers automatically record certain information, such as your IP address, access times, pages viewed, app crashes, and referring/exit pages.
• Mobile Analytics: We use third-party analytics tools (like Google Analytics) to help us understand how users interact with our App. These tools may collect information about your device, usage patterns, and interactions within the app.Information from Third Parties:
• Linked Social Media Accounts: If you choose to connect your Stylio account to other social media accounts, we may collect information from those platforms. Specifically, you can list your Instagram profile on your Stylio profile and sign up using your Google or Apple accounts. The information we collect will be in accordance with the privacy policies of those platforms and your privacy settings on those platforms.
• Analytics and Advertising Partners: As described in Section 4.3. How We Use Your InformationWe use your information for the following purposes:• Provide, Maintain, and Improve the Services:
• Operate and maintain the Stylio platform (both the user app and the Brand Control Center).
• Develop new features and functionalities, such as the ability to browse outfits in real time by city, occasion, or through a brand index.
• Troubleshoot technical issues.
• Analyze usage patterns to improve user experience and brand experience.Personalize Your Experience:
• Curate your feed and suggest content you may be interested in.
• Provide style recommendations based on your preferences and activity.
• Connect you with other users and brands based on shared interests.Facilitate Brand Interactions:
• Enable brands to discover content featuring their products.
• Enable brands to spotlight user content. You will receive a notification if a brand spotlights your content. If your profile is private, your content will not be shown to brands unless you have over 100 followers. In such cases, brands can still spotlight your content, but you will receive fewer rewards due to your smaller reach.
• Provide brands with aggregated, anonymized insights about trends and user engagement with their products (excluding personally identifiable information, see Section 4). This includes providing a brand index for each city to show what is trending.Marketing and Promotion:
•Promote Stylio's Services to you.
•Send you marketing communications about new features, promotions, or relevant offers. (You can opt-out of these communications as described in Section 6).Advertising:
• Display targeted advertising within the App. We use third-party advertising platforms (like AdMob) to deliver these ads. These platforms may use your information to show you ads that are more relevant to your interests.Analytics and Research:
•Use tools like Google Analytics to understand how users interact with the Services.
•Conduct research to improve our algorithms and features.Comply with Legal Obligations:
•Respond to lawful requests from law enforcement or government agencies.
•Enforce our Terms of Service.
Protect the rights, property, and safety of Stylio, our users, or others.Community Standards and Content Quality:
• Maintain a positive, genuine, and human-first community with high-quality posts.
• It is strictly forbidden to post fully AI-generated content representing people or avatars. You may use photo editing or beautifying tools, but content featuring AI-generated individuals is not allowed.
• We may remove User Content, adjust tags, or flag content for your review if we believe the city, occasion, or brand tags are inaccurate, if the content violates our community guidelines, or if the content is suspected to be AI-generated.
•If we determine that you have consistently attempted to mislead the system, violate our Terms of Service, or post AI-generated content, we reserve the right to suspend or terminate your account.
• We are developing a verification system to help authenticate users and ensure the platform remains a space for real people. We may also verify some users through events or other methods.4. How We Share Your InformationWe may share your information in the following circumstances:With Other Users:
Your public User Content and profile information are visible to other users of the Services.
If you choose to have a private profile, your User Content will only be visible to your approved followers.With Brands:
• Publicly Shared User Content: Brands can view User Content that is publicly shared on the Services, including posts where their products are tagged.
• Spotlighted Content: If a brand spotlights your content, that content may receive additional visibility or promotion. You will receive a notification if this occurs.
• Aggregated, Anonymized Data: We may share aggregated, anonymized data with brands to provide them with insights into trends, demographics, and user engagement. This data cannot be used to identify individual users. We may limit the data shared for users under 18, such as only providing aggregate-level insights. This includes providing a brand index for each city showing trends.
• Brand Interactions: Brands can like and comment on your public posts. They can also spotlight content through their Brand Control Center.With Service Providers:
We may share information with third-party service providers who assist us in operating the Services, such as hosting providers, payment processors, analytics providers, and customer support platforms. We require these service providers to protect your information and only use it for the purposes we specify.With Advertising and Analytics Partners:
We may share certain information, such as device identifiers, usage data, and location information (city-level and precise geolocation if you have opted in), with advertising and analytics partners (like AdMob and Google Analytics) to:
• Deliver targeted advertising.
• Measure the effectiveness of advertising campaigns.
• Analyze app usage and improve the Services.In Connection with Business Transfers:
If Stylio is involved in a merger, acquisition, sale of assets, bankruptcy, or similar event, your information may be transferred to the acquiring entity. We will notify you if this occurs and your information becomes subject to a different privacy policy.For Legal Reasons:
We may disclose your information if we believe it is necessary to:
• Comply with applicable laws, regulations, or legal processes (e.g., a court order or subpoena).
• Protect the rights, property, or safety of Stylio, our users, or others.
• Enforce our Terms of Service.With Your Consent:
We may share your information in other ways if you have given us your consent to do so.5. Data SecurityWe implement industry-standard technical and organizational measures to protect your information from unauthorized access, use, disclosure, alteration, or destruction. These measures include encryption, access controls, and regular security assessments. However, no method of transmission over the internet or electronic storage is completely secure. Therefore, we cannot guarantee absolute security. In the event of a data breach that compromises your personal information, we will promptly notify you and take steps to mitigate the breach and prevent future occurrences, in accordance with applicable laws.6. Your ChoicesYou have the following choices regarding your information:• Account Information: You can update your account information and privacy settings at any time by accessing your profile within the App.
• Location Information: You can control whether your device's precise location is collected through your device settings. However, please note that city-level location information is required for posting on Stylio, so disabling it will limit your ability to post.
• Marketing Communications: You can opt-out of receiving promotional emails from us by following the unsubscribe instructions in those emails. You may still receive important transactional or service-related messages.
• Targeted Advertising: You can opt-out of targeted advertising by adjusting your device settings. On iOS, you can enable "Limit Ad Tracking." On Android, you can enable "Opt out of Ads Personalization." Please note that opting out does not mean you will not see any ads; it just means the ads you see may be less relevant to your interests.
• Do Not Track: Some web browsers offer a "Do Not Track" ("DNT") signal. However, there is no universally accepted standard for how to interpret and respond to DNT signals. Therefore, Stylio does not currently respond to DNT signals.
• Private Profile: You can choose to make your profile private, which means that only approved followers can see your User Content.7. Children's PrivacyStylio's Services are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us at [email protected]. If we become aware that we have collected personal information from a child under 13 without parental consent, we will take steps to delete the information.8. International VisitorsStylio is based in the United States, and our Services are primarily directed at users in the United States. If you access the Services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where our servers are located and our central database is operated. The data protection and other laws of the United States might not be as comprehensive as those in your country. By using the Services, you consent to the transfer of your information to the United States.9. Changes to this Privacy PolicyWe may update this Privacy Policy from time to time. If we make material changes, we will notify you by posting the updated Privacy Policy on our website or through the App, or by other means as required by law. Your continued use of the Services after the effective date of the updated Privacy Policy constitutes your acceptance of the changes.10. Contact UsIf you have any questions about this Privacy Policy or our privacy practices, please contact us at:[email protected]11. Supplemental US Privacy Law DisclosuresThis Section 11 provides additional disclosures required under certain US state privacy laws, including the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (collectively, "CCPA"). These disclosures apply only to California residents.a. Your Rights Under the CCPAIf you are a California resident, you have certain rights regarding your personal information, subject to certain exceptions:Right to Know:
You have the right to request that we disclose to you the following information about our collection and use of your personal information over the past 12 months:
• The categories of personal information we have collected about you.
•The categories of sources from which we collected the personal information.
• The business or commercial purpose for collecting, selling, or sharing the personal information.
• The categories of third parties to whom we disclose the personal information.
• The specific pieces of personal information we have collected about you.Right to Delete:
• You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions.Right to Correct:
You have the right to request that we correct inaccurate personal information that we maintain about you.*Right to Opt-Out of Sale/Sharing:
You have the right to opt-out of the "sale" or "sharing" of your personal information to third parties, as those terms are defined under the CCPA.Right to Non-Discrimination:
We will not discriminate against you for exercising any of your CCPA rights.b. How to Exercise Your RightsTo exercise your rights under the CCPA, please submit a verifiable consumer request to us by emailing [email protected].Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child.You may only make a verifiable consumer request for access or data portability twice within a 12-month period. The verifiable consumer request must:
• Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.
• Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.
We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relate
c. Categories of Personal Information Collected, Disclosed, Sold, or SharedThe following table summarizes the categories of personal information we have collected from California residents within the past 12 months, the sources from which the information was collected, the business or commercial purposes for which the information was collected, and the categories of third parties with whom the information was disclosed, sold, or shared for a business purpose.
| Category of Personal Information | Categories of Sources | Business or Commercial Purposes for Collection | Categories of Third Parties to Whom Information Is Disclosed for a Business Purpose | Categories of Third Parties to Whom Information Is "Sold" or "Shared" for Cross-Context Behavioral Advertising |
|---|---|---|---|---|
| Identifiers (e.g., name, email, IP address, device identifiers) | You, your device, third-party partners | Provide and improve Services, personalize your experience, facilitate brand interactions, marketing, advertising, analytics, comply with legal obligations | Service providers, business transferees, legal authorities, analytics and advertising partners | Advertising partners (e.g., AdMob) |
| Profile Information (e.g. username, bio, profile picture) | You | Provide and improve Services, personalize your experience, facilitate brand interactions | Service providers, business transferees, legal authorities | NA |
| Location Information (city-level and precise geolocation) | You, your device | Provide Services, personalize your experience, facilitate brand interactions | Service providers, business transferees, legal authorities, advertising partners | Advertising partners (e.g. AdMob) |
| Commercial Information (e.g., purchase history, products viewed) | You, your device, third-party partners | Personalize your experience, facilitate brand interactions, marketing, advertising, analytics | Service providers, business transferees, legal authorities, analytics and advertising partners | Advertising partners (e.g., AdMob) |
| Internet or other electronic network activity information (e.g., browsing history, app usage data) | You, your device, third-party partners | Provide and improve Services, personalize your experience, facilitate brand interactions, marketing, advertising, analytics, comply with legal obligations | Service providers, business transferees, legal authorities, analytics and advertising partners | Advertising partners (e.g., AdMob) |
| Inferences drawn from other personal information | You, your device, third-party partners | Personalize your experience, facilitate brand interactions, marketing, advertising, analytics | Service providers, business transferees, legal authorities, analytics and advertising partners | Advertising partners (e.g., AdMob) |
d. "Sale" and "Sharing" of Personal InformationUnder the CCPA, the term "sale" is broadly defined to include disclosing personal information to a third party in exchange for something of value, which may not be limited to monetary consideration. The term "sharing" is defined as disclosing personal information to a third party for cross-context behavioral advertising purposes.Stylio may "sell" or "share" certain categories of personal information, such as identifiers, commercial information, internet or other electronic network activity information, geolocation data, and inferences, with advertising partners to facilitate targeted advertising. You have the right to opt-out of the "sale" or "sharing" of your personal information.e. Data RetentionWe retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements, to establish or defend legal claims, or for fraud prevention purposes.To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.12. Third-Party Links and ServicesThe Services may contain links to third-party websites or services that are not owned or controlled by Stylio. For example, you may be able to access the Services through links on third-party websites or to connect your Stylio account to third-party services.Stylio has no control over, and assumes no responsibility for, the content, privacy policies, or practices of any third-party websites or services. You further acknowledge and agree that Stylio shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any such content, goods, or services available on or through any such websites or services.
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